Choosing PCs Based On Appearance

Now we're told that we are more apt to buy a computer based on its looks rather than what's inside.

Geeze, now we buy computers for the same reason that "swing" voters choose politicians? Looks?

Actually, I would like a cool looking case for my computer as well.

An LCD Panel Monitor too. I already have some cool mice. I'd need to find some sort of designer keyboard.

What I found interesting about the article was that it said that PDA sales were to "young men" before the sleek-style Palm V came out. This allowed the market to expand to non-young-men. Old Men? Old Women? I think they just meant women in general. How chauvenistic of them to say that women buy stuff only if its pretty.